Confidentiality is our entire business model. Here's plainly what we collect, how we use it, and what we will never do with it.
When you use our valuation scorecard, forms, phone line, or email, we collect what you choose to share: your name, contact details, and information about your business (industry, location, approximate revenue, and similar). Our website also collects standard analytics data (pages visited, device type, referring source) via cookies or similar technologies.
We use your information to prepare your valuation, respond to your inquiry, and — with your consent — contact you by phone, text message, or email about your business. By submitting a form with the consent box checked, you agree Heartland Business Buyers may contact you at the number and email provided, including by automated means and AI assistant. Consent is not a condition of any sale. Message and data rates may apply. Reply STOP to any text to opt out immediately.
We do not sell your information. We do not share the details of your business with outside parties without your permission, other than service providers who help us operate (hosting, analytics, communications) under confidentiality obligations, or where required by law. Sensitive business details you share in a sale conversation are additionally covered by a signed NDA.
We keep inquiry records only as long as needed for the purpose you contacted us about, plus any legally required period. You can ask us anytime to correct or delete your information, or to stop contacting you — email offers@heartlandbusinessbuyers.com or reply STOP to any text, and we'll honor it immediately.
Questions about this policy: offers@heartlandbusinessbuyers.com or (402) 812-6984. Heartland Business Buyers, Omaha, NE.
Last updated: July 2026.