Find out in 10 minutes — free and 100% confidential. Then sell direct to a local operator with no broker and no commission, or build your value first and walk away with more.
10 quick questions. Confidential. No obligation.
We sign an NDA, then talk privately about your business and your goals. Nobody finds out.
Ready now? A fair, direct offer, math shown. Not ready? We map the gaps costing you value.
Close in 30–90 days — no broker, no commission, no public listing. You exit clean.
Most owners aren't ready to sell tomorrow. That's fine — there's a next step for every stage, from a free valuation to a full, confidential sale.
Two businesses with the same revenue can sell for wildly different numbers. These 8 drivers are why. We'll give you the whole playbook — free.
Can it run 90 days without you? If the business is you, a buyer is buying a job.
Maintenance & contracts are the single biggest multiple-booster.
Provable numbers are the price of entry — and lift your multiple.
Concentration is risk. One big account leaving shouldn't gut you.
Documented SOPs turn tribal knowledge into a transferable asset.
A capable #2 proves the business survives your exit.
Buyers pay for momentum. A believable growth story lifts the multiple.
Reviews and referrals reduce a buyer's risk and support premium pricing.
| Heartland (Direct) | A Business Broker | Online Marketplace | |
|---|---|---|---|
| Commission / fees | $0 — we're the buyer | 8–12% of the sale price | 6–15% + you do the work |
| Confidentiality | Total — NDA first, no listing | "Confidential" but still shopped | Public listing, anyone can see |
| Time to close | 30–90 days | 6–12 months | 6–12 months, if it sells |
| Who you deal with | One local operator | A parade of buyers | Strangers, tire-kickers |
| Help you build value first | Yes — free playbook + DWY/DFY | No | No |
We own and run service businesses in these trades. That's why we can value yours fairly, close fast and confidentially, and — unlike any broker — actually help you build it into something worth more first. If a broker or a platform buyer is genuinely better for you, we'll tell you.
in commission — the money a broker takes stays with you
days to close, vs. 6–12 months on a broker listing
confidential — NDA before you ever share a number
The offer we put in writing is the offer you close on — we don't renegotiate at the table.
It depends on your profit (SDE/EBITDA), how much runs without you, and how much of your revenue recurs. Most Heartland service businesses trade in a 2–5× range on owner earnings. The fastest way to a real number is the free, confidential Business Value Scorecard above.
Yes — confidentiality is the whole point of selling to a direct buyer instead of listing. No public listing, no sign, no broker shopping you around town. We sign an NDA before you share a single number, and your employees, customers, and competitors never have to know until you decide.
No. We're the buyer, not a broker. No listing agreement and no 8–12% commission out of your proceeds — on a $2M sale that's $160K–$240K you keep. If a broker is genuinely your best path, we'll tell you.
That's common — and where we're different from a broker. If your scorecard shows value you're leaving on the table, we can help you build it first — a free do-it-yourself blueprint, or a done-with-you / done-for-you engagement. A more valuable business means a bigger check when you do sell, to us or anyone.
Home and commercial service businesses in the Heartland — HVAC, plumbing, electrical, landscaping, janitorial, and similar trades — generally $500K to $5M in revenue with a real team. If that's you, start with the free scorecard.
Free, confidential, and no obligation. See your valuation range and the gap to a bigger exit.
GET MY FREE SCORECARD →or call (402) 812-6984 — always discreet